Digital Agri-Marketing


Digital Agri-Marketing: How Technology Can Boost Agricultural Sales

  • Monday, April 12, 2021, 6:30 PM - 8:00 PM
  • Monday, April 26, 2021, 6:30 PM - 8:00 PM
  • Monday, May 10, 2021, 6:30 PM - 8:00 PM

Marketing has transitioned from traditional methods to incorporating integrated online platforms. This course will focus on learning how to utilize technology and content creation to optimize a farms marketing presence. Join us for 3 sessions for an in depth look at the following topics:

Week 1: April 12 - Basics of Facebook, QR Codes, Basic Website Platforms (WIX, WEEBLY, etc.), Google AdWords and Use of Instagram - Myron Thurston, Ag Economic and Marketing Specialist CCE Madison

Week 2: April 26 - E-Commerce (Meat Suite, Barn to Door, Shopify), Website payments (Stripe, PayPal, Venmo), FB Marketplace - Laura Biasillo, Agricultural Economic Development Specialist, CCE Broome and Alicia Luhrssen-Zombeck, New Ventures, Fresh Markets & Community Coordinator, CCE Oneida

Week 3: May 10 - Content Creation: Importance of good photos, videos, FB Live, graphic design, hashtags, incorporating virtual tours – Melissa Jo Hill, Writer/New Media Specialist, Cornell University / CALS / CCE

Central New York Dairy, Livestock & Field Crops Team serving Chenango, Fulton, Herkimer,

Madison, Montgomery, Otsego, Saratoga and Schoharie Counties

Cornell Cooperative Extension is an employer and educator recognized for valuing AA/EEO, Protected Veterans, and Individuals with Disabilities and provides equal program and employment opportunities

Please contact the Cornell Cooperative Extension if you have any special needs.


$10.00 per session or $25.00 for all sessions



This event is online

Last updated March 23, 2021